So Apple announced the iPhone 7 today. Most of the blog coverage I’ve read have talked about how it’s mostly subtle iterations from the 6S. Hardware-wise I guess that’s true. But I think the announcements surrounding the phone unveiling are actually pretty big in their implications. I word-vomited my thoughts on this at my ever-tolerant associate earlier today and am reproducing them below (with citations, as it were) for your reading pleasure/because I want to share this and figure I already did the writing so…
this announcement/release is a huge dealdeceptively so, I think
like the features on the 7 are mostly iterative
the phone looks exactly the same
but in terms of setting new standards/announcing “okay Apple now says that this shit is happening” it’s massive
a) water/dust-resistant
Samsung has had this for a year on the S6s but it’s been seen/presented as a nifty feature as opposed to a baseline standard of performance
but having a phone that can survive that with no issues is huge! like as a day-to-day life companion device it’s immensely useful and now it’s ubiquitous
b) no headphone jack
will push headphone manufacturers towards WAY more Bluetooth headphones of better quality and lower prices
like it turns that product category from, again, a nifty bonus feature to a Huge Deal
now there’s actual pressure for competition
and then b1) Apple casually announces fully wireless/independent earbuds
the past year we’ve seen a few attempts at that from various small companies, like at the Kickstarter level
for the most part they’re not out yet or been eh for some reason or another
but now Apple says yo this is real we threw our resources at this problem and now the tech is here
and then maybe c) dual cameras for depth of field shots
which could be very cool
but that’s only on the 7+ so it’s not the same level “new standard” yet
fin
namsayin?
I think I’m gonna copy and paste that into a blog post
The World Needs To Know
